PLI’s Social Media 2017: Addressing Corporate Risks (San Francisco)

Practising Law Institute

Seminar | February.02.2017 | 9am - 5pm (Pacific Standard Time)

PLI California Center
Employment partner Julie Totten will be participating in PLI’s Social Media 2017: Addressing Corporate Risks. It is quite evident that Facebook, LinkedIn, Twitter, YouTube and many more social media platforms are transforming not only the daily lives of consumers but also how companies interact with consumers; along with this transformation come challenging new legal issues. Aimed at both in-house and outside counsel, as well as, business professionals who need to be on the cutting edge of the legal issues surrounding corporate use of social media, this program takes a look at the new legal issues and how to mitigate risk. Our speakers will provide insight regarding how social media is creating new business opportunities – and new legal risks – for business, the rise of online contractual eco-systems, identifying risks and minimizing liability, legal hurdles and solutions in making marketing uses of user-generated content, native advertising (hashtags and other social media advertising issues), geo-location tracking, and furthermore internet-based advertising and other privacy-related developments. Plus, our panelists will discuss best practices for staying out of trouble with social media and mobile apps, address hot issues and emerging trends, as well as, provide creative solutions to the previously mentioned issues.

CLE Credits Available: Y

5141_740x360

Practice:

  • Technology & Innovation Sector
  • Employment Law & Litigation
  • Cyber, Privacy & Data Innovation

Julie Totten Partner Employment Law & Litigation, Cyber, Privacy & Data Innovation

Sacramento; San Francisco

Julie Totten, who leads Orrick’s Global Employment Law and Litigation Practice Group, built her reputation by helping companies prevent and resolve their most challenging litigation and compliance issues in the employment law arena.

In doing so, Julie closely collaborates with each client, gathering an in-depth understanding of their specific tensions, challenges and objectives. Legal 500 noted she "truly understands corporate politics and works with in-house counsel to understand the intersections of legal advice and business objectives." Julie then draws upon nearly three decades of experience to guide clients towards the best possible resolution. Her client-focused approach is one of many reasons she was selected to lead Orrick’s global employment practice, which Chambers ranks as one of the country’s foremost practices and describes Julie as “a big thinker and a thought leader.”

Julie handles complex wage-and-hour class and collective actions, complex pay equity and promotion matters and discrimination and retaliation litigation. She also guides clients through sensitive investigations, as well as government agency audits and litigation. Julie is proactive in helping clients avoid litigation by assisting them with the development of policies and practices designed to minimize exposure.

Julie is honored to be a Fellow of the College of Labor and Employment and a member of the American Employment Law Council. She also serves as a Council Member of the American Bar Association Labor and Employment Law Section.