Orrick Advised UDG on Sale of Performance Marketing Division to Omnicom Media Group


Orrick has advised EQT portfolio company United Digital Group (UDG) on the sale of its media and performance marketing division to Omnicom Media Group Germany.

UDG is one of the leading digital communications agencies in Germany. Omnicom Media Group Germany is the German media holding company of NYSE-listed Omnicom, a leading global communications, advertising and marketing services group.

The Orrick team advising UDG was led by M&A and private equity partner Thomas Schmid, who previously advised EQT on its acquisition of UDG in 2011.

The team also included Christoph Rödter, Verena Schwarz, Stefan Schultes-Schnitzlein, André Zimmermann, Christian Schröder, Robert Weinhold, Till Steinvorth and Julius Schradin.