Orrick Advises Vitruvian Partners on Their Investment in Twinkl

1 minute read | February.22.2023

Orrick has advised private equity firm Vitruvian Partners on its sizeable minority investment in Twinkl, the education resources company announced today.

Founded in 2010 by a husband-and-wife team in the UK, Twinkl supports educators in more than 200 countries with a library of a million education resources.

“We are really excited about the future of Twinkl and felt that Vitruvian Partners were the best fit for our company to support us in our mission to help those who teach,” Jon Seaton, Twinkl co-founder and CEO said in the statement. “Vitruvian brings with them a wealth of experience and expertise in helping fast-growing companies like Twinkl to achieve future success.”

Co-founder Susie Seaton said the investment “will help us to find new ways to continue to help the teaching community worldwide as we move into this next phase of our journey.”

Twinkl said it hopes to “deepen its presence in key international markets, providing its teacher-created content in more schools across the world.”

Thomas Studd, partner at Vitruvian Partners, said the firm is excited to support Twinkl.

“Twinkl has created a product that educator customers absolutely love. While most businesses that sell to individuals use paid marketing to reach them, Twinkl has grown almost exclusively by word of mouth - a testament to just how helpful educators find it,” he said in the statement. “We are thrilled to be backing a UK success story with customers all around the world, and with so much international potential still to come.”

The Orrick team that advised Vitruvian included Ylan Steiner, Dan Wayte, Katrina Walsingham, Kristy Hart, Alex Tocili, Sidd Balani, Gilbert Harrold, James Edwards, Nick Hayes, Natasha Ahmed, Faraaz Samadi, Vince Lim, Noelle Van Wyk, Jonathan Rosen, Andrew Holland, Archie Zverev, Dan Jones, Matthew Rose, Craig Johnston, Adam Rizzo, Alex Witt, Jason Wu and Elizabeth Gavin.