4 minute read | January.13.2025
Aptean, a global front-runner of AI-driven ERP solutions, has acquired TRASER Software GmbH, a leading provider of dealer management system solutions for the heavy equipment, agricultural and construction machinery vertical in the DACH market.
Orrick advised Aptean.
Aptean is a global provider of industry-specific software that helps manufacturers and distributors effectively run and grow their businesses. Aptean is headquartered in Alpharetta, Georgia and has offices in North America, Europe and Asia-Pacific.
Founded in 2014, TRASER provides a mission-critical dealer management solution designed to manage complex, diverse, and fast-moving challenges across the agricultural and construction machinery sector. The company, headquartered in Kiel, Germany, also has further offices in Germany, Romania and Serbia.
The acquisition of TRASER further increases Aptean’s DACH footprint while also bolstering the capabilities of Aptean’s dealer management offerings purpose-built for the agricultural and construction machinery sector.
“TRASER’s product suite delivers state of the art software solutions specifically designed to manage complex needs of the machinery industry and is backed by a team of seasoned industry experts. TRASER will be an important driver of our strategy to scale our dealer management capabilities to new and existing customers” said TVN Reddy, CEO of Aptean.
Christoph Brenner and Adrian Dengler led the Orrick team. The team included David M. Ruff, Maria Teodorescu, Robert Weinhold, Daniel Ashkar, Marianna Karapetyan, Asalia Melanie Scheibner and Carsten Engelings.