Ashlie J. Smith
Senior Associate
Boston
Ashlie J. Smith is a senior associate in Orrick’s Intellectual Property Group, where she specializes in domestic and international trademark and copyright prosecution, counseling, and brand strategy. Clients rely on Ashlie not only for her deep knowledge of IP law, but also for her distinctive perspective—shaped by her extensive experience in intellectual property litigation and enforcement—which enables her to anticipate challenges and deliver holistic brand protection solutions.
Ashlie’s appreciation for the power of a strong trademark began early, growing up in a family of restaurant franchisees. That formative experience ignited her passion for helping businesses safeguard their most valuable assets. From her first role as a trademark prosecution intern at Hewlett Packard Enterprise during law school, to litigating complex trademark and copyright matters at Fish & Richardson P.C., Ashlie has always focused on helping companies navigate the full spectrum of trademark protection and enforcement.
At Orrick, Ashlie counsels a diverse range of clients—from innovative startups to Fortune 500 companies—on all aspects of trademark clearance, prosecution, portfolio management, and enforcement. She is adept at developing global strategies that address the unique needs of each business, guiding clients through processes such as trademark searches, filing, and dispute resolution both in the U.S. and abroad.
Ashlie’s comprehensive background in federal court and International Trade Commission litigation informs her pragmatic and strategic approach to IP counseling. Her ability to seamlessly connect the dots between prosecution and enforcement ensures that clients receive thorough, forward-thinking advice tailored to their brand’s growth and protection.
