Orrick client RE’FLEKT, a leading expert in the field of augmented reality (AR), and Bosch have signed an investment agreement according to which Bosch will acquire a stake in the company.
For the last two years, Bosch has already been closely cooperating with RE’FLEKT in the development of AR applications for production, service, training and marketing applications. Together, both companies developed the “Common Augmented Reality Platform (CAP)”; the world’s first software platform for the industrialization of AR. Using CAP, highly complex AR applications and their digital and visual contents can be integrated quickly and easily in technical documentation or diagnostic procedures. The platform enables integration into existing IT infrastructures.
Bosch now plans to extend this successful cooperation by taking a minority stake in the AR specialist. Contracts to that effect were signed on December 16, 2015. The transaction is subject to the approval of the cartel authorities.
Orrick partner Sven Greulich who has advised the founders and the company since its foundation in 2012 comments: “Over the last years, RE’FLEKT has evolved into one of the most renowned companies in the area of industrial AR solutions”.
AR applications enhance the perception of reality by combining reality with augmented information. Once the user points his smart-phone or tablet camera onto a specific area, additional digital information such as explanations, 3D objects or videos are shown on the display of the device. In automotive workshops, for instance, AR allows technicians to see components true to scale and in their correct location, even though they may not be visible on the product without disassembly. Work instructions, error codes and the required tools are displayed as well.
The Orrick team comprised Dr. Sven Greulich LL.M. EMBA and Dr. Johannes Rüberg (both corporate), Dr. Christian Schröder (IP) and Dr. Andre Zimmermann (HR).