2 minute read | January.29.2026
Wonderbelly, a privately held digestive wellness brand known for its consumer-first approach to reimagining over-the-counter (OTC) medicines, has been acquired by Procter & Gamble’s Personal Health Care division. This acquisition reinforces P&G’s commitment to providing a diverse range of health solutions while addressing evolving consumer preferences.
Orrick represented Wonderbelly on the transaction.
Wonderbelly has quickly established itself in the market with a distinctive portfolio of digestive medicines that are "free from" artificial dyes, talc, titanium dioxide, artificial sweeteners and parabens. By pairing a transparent label philosophy with strong consumer engagement, aesthetically considered packaging and a mission to help destigmatize digestive health conversations, Wonderbelly has grown rapidly and built a loyal following, especially among younger consumers aged 25-39.
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Whisper® and now, Wonderbelly™. P&G Personal Health Care is dedicated to meeting the diverse needs of consumers seeking trusted and effective health solutions.
The integration of Wonderbelly will allow P&G to expand its digestive wellness offerings, leveraging P&G’s deep consumer insights and product development knowledge.
“Welcoming Wonderbelly into the P&G Personal Health Care family strengthens our ability to serve consumers, offering them a trusted, effective new option for digestive relief,” said Phil McWaters, SVP of P&G Personal Health Care. “Wonderbelly's innovative approach, coupled with P&G's deep expertise in innovation, go-to-market strategies and supply chain, creates a significant opportunity to accelerate the brand's growth and reach even more consumers.”
The Orick team is led by Leah Recht and Anik Guha and includes Esther Kang, Andrew Miller, Ewa Mykytyn, Kyle Shimomura, Michael Wiesner, Lauren Guilford, Eric Wall, Kimberely Loocke, Sarah Schaedler, Daniel Kearney, Christina Bouchot, Matthew Coleman, Carly Owens, Mike Yang, Dolph Hellman, Noel Pacheco, Jake Routhier, Chantal Fillon, Benjamin Schnier and Deborah Abernathy.