How Companies Can Obtain TCPA-Compliant Text Message Consent


The Telephone Consumer Protection Act (TCPA) makes it illegal to use an automatic telephone dialing system to text or call consumers for telemarketing purposes without prior express written consent. However, adequate consent under the TCPA remains a highly litigated issue. Keeping up to date on best practices and the ever-changing TCPA law is critical to avoid becoming a target for serial litigants. In this article for Law360, Orrick managing associate Natalie Nahabet and former summer associate Sarah Shyy discuss best practices for obtaining consent to text consumers.