Orrick has advised S–UBG Group on its investment in the €10 million Series A financing of Springlane GmbH, a fully integrated digital brand manufacturer of cook and grill products.
In addition to S-UBG Group, which invested through its Mittelstandsfonds S-UBG AG, Apeiron Investment Group and the existing investors, including Heliad Equity Partners, participated in the financing round.
Based in Aachen, S-UBG Group is the holding company of the savings banks in the Aachen, Krefeld and Mönchengladbach region and offers high-growth companies early and later stage equity financing opportunities. With an active portfolio of almost 40 companies, S-UBG Group holds a top-tier position in the Sparkassen Savings Banks Finance Group.
Based in Düsseldorf, Springlane develops and distributes products for foodies and BBQ enthusiasts in Germany and seven other countries and informs and inspires its target group with complementary multimedia formats including food blogs and YouTube channels. Springlane employs 90 people at its Düsseldorf headquarters, including engineers, designers, software developers, cooks, bloggers and digital marketing experts.
S-UBG was advised by an Orrick team led by Düsseldorf-based technology partner Sven Greulich, who regularly advises young technology companies and corporate venture capital investors on financing rounds and M&A transactions. He was supported by partners André Zimmermann (employment, Düsseldorf) and Christian Schröder (data privacy IT/IP, Düsseldorf), and associates Johannes Rüberg, Vanessa Sousa Höhl, Onur Öztürk (all M&A and Private Equity, Düsseldorf) and Dennis Schmidt (data privacy IT/IP, Düsseldorf).