What Can Entrepreneurs Learn From The World’s Leading Salmon Conservationist?


In this Business Insider opinion, Orrick Chairman Mitch Zuklie shares what he’s learned about management from Guido Rahr, a conservationist and CEO of the Wild Salmon Center. Mitch advocates for focusing on "strongholds" – the idea that identifying and protecting what's valuable and intact may be more successful than trying to fix what’s deeply broken. But he also explains why adopting this strategy might be harder than you think.