If you’ve attended our TOTAL ACCESS David v. Goliath sessions in the past, you know that they draw a great crowd and this one will be no exception! Grab your spot today if you want to get the business development scoop from those in the know.
5:15 – 6:00 pm: Light Reception & Networking
6:00 – 6:45 pm: Product/Market Fit – The Importance of Getting It Right Sean Jacobsohn, Principal, Norwest Venture Partners to discuss with Jon Miller, CEO & Co-Founder, Engagio and Co-Founder, Marketo
Early market validation—have you moved beyond it?
5 key elements of product-market fit: Customer diversity, engagement, churn, customer commitment levels and virality
Interactive discussion: Audience members and the case study CEOs will take an identical quiz—sharing answers and methodology behind their choices
Go-to-market best practices once product-market fit has been achieved
6:45 – 8:00 pm: Panel Discussion Topics:
Get (and Keep) the Attention of Large Companies When You’re Small
The Deal and Its Terms
The Team: Identifying Decision Makers and Building Champions
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