Kyle Kessler

For Kyle Kessler, data privacy is where her passion for the law and for cutting-edge programs meets technology. With a background in marketing, public relations and communications, she translates marketing concepts into legal terms. Kyle brings more than a decade of business acumen and experience to her work, and companies turn to her for advice that blends practical business strategies with in-house and outside counsel perspectives.

• Engagements

  A representative selection of Kyle’s experience includes the following:

  • Privacy. Kyle counsels her clients on general issues related to web and in-store data collection, behavioral data, AI in biometrics and security, and multinational rules, regulations, privacy-by-design processes, and best practices governing privacy and security.
  • Compliance. Kyle conducts general privacy audits in connection with specific consumer-facing programs, and assists clients in developing internal and external privacy policies for employees and customers, as well as overall compliance programs.
  • Sales. Kyle has advised companies on print advertisements, product placement and media agreements, endorsements, credit card processing requirements, gift card governing regulations, loyalty programs, claim substantiation, and sales laws for both brick-and-mortar and online channels.
  • Consumer Protection. Kyle also assists clients in developing, implementing, and administering all aspects of promotions and customer-facing programs, including price comparisons, rewards programs, contests, and sweepstakes. She drafts terms and conditions that protect clients’ interests, and routinely reviews assets such as direct mail, in-store assets, websites, and banner advertisements related to promotions.
  • Marketing. Kyle counsels on marketing and advertising matters, using her experience in reviewing marketing assets in both digital and print, advertisement campaigns in all mediums and paid and organic social media, with emphasis in influencer programming. She also assists clients in developing disclosure frameworks that comply with privacy and marketing regulations.