Bradford Breen

Senior Counsel

New York

Bradford Breen, senior counsel in the New York Corporate Group, regularly advises clients on technology transactions, licensing, mergers and acquisitions, outsourcing and other strategic partnership arrangements, with an emphasis on the intellectual property aspects of such transactions.

Brad also advises professional services and financial services entities and technology companies regarding U.S. and international trademark and branding matters. He also has considerable experience in business method, electronic, semiconductor and computer patent counseling.

  • Brad's representative clients and transactions include the following examples:

    • PricewaterhouseCoopers LLP. Brad represents PwC  in connection with a variety of technology transactions, strategic partnering, and related licensing and agreement matters. He also advises PwC with regard to trademarks, patents, copyrights and other intellectual property law matters.
    • Branding and Trademark Portfolio Management. Brad represents numerous mid- to large-size business enterprises with respect to branding and trademark portfolio management, in a variety of sectors.  He manages a number of large global trademark portfolios for a major professional services firm.
    • iVillage Inc. Prior to its acquisition by NBC Universal in 2006, Brad represented iVillage, the leading online destination for women, in a number of major strategic partnership/licensing transactions; oversaw iVillage's worldwide trademark portfolio; and advised iVillage with regard to adversarial intellectual property matters.