1 minute read | September.05.2025
Charter Communications’ advertising sales business, Spectrum Reach, has acquired ShowSeeker, the leading provider of a cloud-based order management system. The integration streamlines media buying for advertisers, enhancing efficiency and value.
Orrick represented Charter Communications.
Charter Communications (NASDAQ: CHTR) is a leading U.S. broadband connectivity company and cable operator with services available to more than 57 million homes and businesses in 41 states through its Spectrum brand. Spectrum Reach®, the advertising sales business of Charter Communications, provides custom advertising solutions for local, regional and national clients.
ShowSeeker is known industrywide for its robust and scalable cloud-based campaign management systems, which have transformed how advertisers execute orders and campaigns.
The acquisition bolsters Spectrum Reach’s innovative marketing solutions to its clients across the United States and will help evolve the media buying process for advertisers. The acquisition will result in a comprehensive, end-to-end media intelligence solution combining ShowSeeker’s cutting-edge planning, order and proposal tools with Spectrum Reach’s operational automation suite.
“Bringing the ShowSeeker team’s extensive order-management expertise into the Spectrum Reach family is a meaningful step forward in our goal to enhance the advertising experience for our clients,” said Rob Klippel, Senior Vice President, Product, Technology & Operations for Spectrum Reach. “In a fragmented media landscape, the integrated solution will streamline planning and execution to save agencies valuable time.”
The Orrick team advising Charter was led by David Schwartz and included Jamie Kamen Baroff and Sky Stallbaumer, with support from Brian Blood, John Narducci, Michael Wiesner, Laura Bagarella, Lauren Guilford, Laura Becking, Lisa Lupion, Chanani Sandler, Christopher De Los Reyes, David Sharrow, Daniel Kearney, Harris Quraishi, Millay Kogan and Richard Smith.