Misfits Market Acquires The Rounds

2 minute read | June.02.2025

Misfits Market has successfully acquired The Rounds, enhancing its sustainable grocery offerings and embracing zero-waste shopping solutions.

Orrick represented Misfits Market.

THE COMPANIES

Misfits Market is the direct-to-consumer platform that delivers groceries curated for quality, nutrition, sustainability, and flavor instead of appearances. The company has created the first-of-its-kind food value supply chain focused on building relationships with farmers, distributors, and producers to reduce food waste and make shopping for sustainable, high-quality groceries easier and more affordable.

The Rounds is an AI-powered last mile delivery platform designed to more intelligently manage inventory of grocery and household essentials.

THE IMPACT

The addition of The Rounds establishes Misfits Market as the leading acquisitive force in sustainable grocery, leveraging its scaled infrastructure, deep supply chain expertise, and mission-first model to bring a better grocery experience to more people across the U.S. This deal comes on the heels of record customer acquisition in April and May 2025 and marks Misfits Market's second acquisition in three years, following the successful 2022 integration of Imperfect Foods.

THE TEAM

Spencer Cohen and Josh Beser led the Orrick team that advised Misfits Market. The team also included Andy Bloom, Amanda Morales and Lauren Nilles. In the last 12 months, Orrick has advised on over 95 M&A or financing transactions in the climate, sustainability and wellness tech sectors.

LEARN MORE

Related Lawyers

Spencer Cohen Partner, Mergers & Acquisitions, Private Equity

New York

See my bio

D:+1 212 506 3502
E: spencer.cohen@orrick.com

Practice:

Mergers & Acquisitions
Private Equity

vCard

See full bio

Spencer Cohen Partner

New York

Spencer represents private equity funds and their portfolio companies, as well as private and public companies in all aspects of their business.

Spencer regularly advises clients on a variety of strategic transitions, including domestic and cross-border M&A, debt and equity investments and joint ventures. He also counsels boards, investors and other key stakeholders on financing transactions and general corporate matters.

He works across a wide range of geographies and industries, including a primary focus in the tech, finance, life sciences, energy and infrastructure sectors.

Josh Beser Partner, Technology Companies Group, Technology & Innovation

New York

See my bio

D:+1 212 506 5000
E: jbeser@orrick.com

Practice:

Technology Companies Group
Technology & Innovation
Life Sciences & HealthTech
Mergers & Acquisitions

vCard

See full bio

Josh Beser Partner

New York

Josh is a member of Orrick’s Technology Companies Group, representing high-growth technology companies and their investors in a range of corporate matters, including corporate and securities law, corporate formations, venture and growth capital financings, mergers and acquisitions, public offerings, and secondary offerings. Josh brings a unique perspective to working with founders and company leadership at venture-backed companies as they scale, often serving as the company’s primary outside counsel from early-stage financing through exit. He is especially skilled serving as outside general counsel to companies as they reach growth inflection points, often ranging from Series Seed to Series C and beyond, where business and legal issues tend to multiply and the experience of outside counsel with deep operating experience is particularly valuable. He is an integral part of the firm’s presence in New York and its commitment to tech & venture ecosystem in the region.

Josh’s clients include Misfits Market, Skims, Studs, Away, Crossbeam and Topline Pro. In addition, Josh regularly works with early-stage investors and venture studios such as TMV and 25madison.

Josh is a leader in the startup ecosystem in New York, as a founding member of TechGC in New York City, a mentor to growth-stage general counsels in collaboration with First Round Capital’s Fast Track program and since 2012, as a mentor to early-stage founders through ERA.

Before joining Orrick, Josh was a partner in the New York office of Wilson Sonsini Goodrich & Rosati. Prior to WSGR, Josh served as general counsel at Away, a direct-to-consumer travel brand twice named as one of Fast Company’s “Most Innovative Companies” and as one of Time’s “50 Most Genius Companies,” among other honors. At Away, Josh was a member of the executive team, served as corporate secretary, and built and led teams in a wide range of operational functions, including information security, real estate, and global trade. Josh built and implemented Away’s legal strategy and infrastructure at scale and led Away’s legal team through substantial revenue and headcount growth, international sales, operations and retail expansion, Series C and Series D financings, growth-stage debt financing, liquidity transactions, global intellectual property development and brand protection programs, public company readiness, and executive transitions.

Related Areas

Markets

New York