2 minute read | June.02.2025
Misfits Market has successfully acquired The Rounds, enhancing its sustainable grocery offerings and embracing zero-waste shopping solutions.
Orrick represented Misfits Market.
Misfits Market is the direct-to-consumer platform that delivers groceries curated for quality, nutrition, sustainability, and flavor instead of appearances. The company has created the first-of-its-kind food value supply chain focused on building relationships with farmers, distributors, and producers to reduce food waste and make shopping for sustainable, high-quality groceries easier and more affordable.
The Rounds is an AI-powered last mile delivery platform designed to more intelligently manage inventory of grocery and household essentials.
The addition of The Rounds establishes Misfits Market as the leading acquisitive force in sustainable grocery, leveraging its scaled infrastructure, deep supply chain expertise, and mission-first model to bring a better grocery experience to more people across the U.S. This deal comes on the heels of record customer acquisition in April and May 2025 and marks Misfits Market's second acquisition in three years, following the successful 2022 integration of Imperfect Foods.
Spencer Cohen and Josh Beser led the Orrick team that advised Misfits Market. The team also included Andy Bloom, Amanda Morales and Lauren Nilles. In the last 12 months, Orrick has advised on over 95 M&A or financing transactions in the climate, sustainability and wellness tech sectors.