2 minute read | May.26.2025
Orrick advised Stubben Edge Group Limited, a fintech focused on revolutionizing the financial services industry, on its acquisition of Jaywing UK Limited, an AI and data innovator and award-winning integrated marketing agency.
The transaction empowers the combined group, allowing it to rapidly utilize enhanced capabilities and market momentum. Jaywing UK will contribute its proven expertise, including data science, integrated marketing strategy, and AI-driven proprietary technology directly from its Accelerator Lab. The transaction also provides Jaywing UK clients with access to a broader portfolio of integrated services and technological innovation.
Chris Kenning, CEO of Stubben Edge, said: “We are thrilled to welcome Jaywing UK into the Stubben Edge family. What Jaywing brings, with their renowned expertise in data-driven integrated marketing and their impressive deep-rooted AI capabilities, perfectly complements our own strengths. This means we can offer even more powerful, cohesive solutions to our clients. Jaywing’s clients will, in turn, benefit from the broader range of integrated services that we can now provide together.”
Catherine Kelly, Managing Director at Jaywing UK, highlighted the key benefits for the agency and its clients: “This is an incredibly exciting development, allowing us to significantly build on our 25-year legacy in data science, AI and integrated marketing. By combining our deep expertise with Stubben Edge’s cutting-edge technology, we are truly enhancing our ability to deliver the innovative, data-driven solutions our clients need to achieve tangible growth and navigate complex markets. Our focus at Jaywing remains on client success and utilising these newly combined capabilities to drive even better performance.”
The Orrick team was led by Ed Dyson and included Katie Cotton, Mae Morter, James Badge, Rachel Leigh, Deepa Vekaria, and James Labovitch.