2 minute read | May.10.2024
Avaya, a global leader in customer experience and communications solutions, has acquired Edify, which connects businesses with customers and employees with each other.
Orrick represented Avaya.
Terms were not disclosed.
Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya.
Organizations trust Avaya to provide innovative solutions for some of their most important ambitions and challenges, giving them the freedom to engage customers and employees in ways that deliver the greatest business benefits.
Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum.
Edify connects businesses with customers and employees with each other, making business communications as easy as personal ones. Its flagship product, Edify CX, unites contact center (CCaaS) and real-time communications platform (CPaaS/API) functionality in a no-code cloud-native solution that lets users move seamlessly among channels within one conversation.
The acquisition brings advanced, AI-powered customer journey orchestration and workflow capabilities directly into the Avaya Experience Platform (AXP).
The integration of Edify’s no-code orchestration engine into AXP helps enable businesses to rapidly create and deploy the necessary workflows that connect businesses with customers, making enterprise customer experiences as easy as personal ones.
“The acquisition of Edify is more evidence that Avaya is the innovation leader in customer experience solutions, as we continue to add new capabilities and value for Avaya Experience Platform customers,” said Alan Masarek, CEO of Avaya.
David Schwartz and Daniel Forester led the Orrick team that advised Avaya. The team also included Jamie Baroff, Catherine Conners, Daniel Kearney, Ariel Simmonds Durandisse, Michael Wiesner, Sharon Zhou, John Narducci, Sulina Gabale, Matthew E.S. Coleman, Bianca Giulia Ponziani, Laura Metzger, and Nicole Walsh.