Orrick Client Hero Labs, Inc. Partners with Subway® on its First Product Launch


Congratulations to our client Hero Labs (Hero) which announced the launch of its first product, a sandwich roll that looks, smells and tastes just like traditional bread, but with a significantly improved nutritional profile. Seven-time Super Bowl champion Tom Brady recently shared that Hero Bread TM rolls are available exclusively at select Subway® locations.

Hero, a California-based company that produces flour-based foods with 0-1g net carbs and 0g sugar, is backed by investors, including GreatPoint Ventures, Cleveland Avenue, DNS Capital, Future Positive, Marc Benioff’s TIME Ventures, Kevin Durant, Rich Kleiman’s Thirty Five Ventures, The Weeknd and Lil Baby.

The Orrick team advising Hero is led by Dan Kim and includes Kevin Kearney, Sabrina Benyammi, Qipeng Hu, David Benhamou, Kristin Cornuelle and Stanley Santos. Orrick advised Hero on its negotiations with Subway® and previously advised the company on its $30 million Series A and $2 million Series Seed financings, as well as on various corporate, IP and trademark filings and other matters.