Orrick Advises Kognitiv Corporation on Sale of Intelligent Shopper Solutions

April.01.2021

Orrick represented Kognitiv Corporation (Kognitiv) on the sale of its Intelligent Shopper Solutions (ISS) business, a leading retail consumer insight provider that enables collaboration between retailers and suppliers, to IRI, a portfolio company managed and advised by funds controlled by Vestar Capital Partners and New Mountain Capital. The transaction was effected through the sale and purchase of the entire issued share capital of Aimia Loyalty Analytics UK Limited.

In addition to the sale of ISS, Kognitiv, a B2B technology organization and world leader in collaborative commerce, has entered into an innovation and marketing partnership with IRI. Through this partnership, IRI retailer clients will have the opportunity to leverage Kognitiv's unique Platform-as-a-Service to scale their partnerships, connect peer-to-peer and deliver new value to consumers through hyper-personalized experiences within their ecosystem.

Kognitiv's Platform-as-a-Service technology and business model addresses emerging trends like the subscription economy, DTC and hyper-personalization by enabling clients to participate in collaborative commerce through the creation of safe environments within their own ecosystems. Headquartered in Canada, and employing over 550 people across 50 countries, Kognitiv focuses on the Retail, Financial Services, Media, Telecom and Hospitality sectors.

The cross-border Orrick team advising Kognitiv Corporation was led by partners Leah Recht in San Francisco and James Connor in London and included Max Hyatt, Shaun Malone, Derek Jones, Jonathan Rosen, Bridget Winters, Amy Lauren, Sarah Schaedler, Faraaz Samadi, Alex Sobolev, Jose Lamarque, Allen Babajanian, Jason Flaherty, Keith Tidwell, Matthew Coleman, Shannon Yavorsky, Nikki Mondschein, Steven Malvey, Kimberley Loocke, Nicola Whiteley, Charlotte Oliver and Joshua Ballin-Goldsmith.