Clients Again Recognize Orrick for Tech Savvy in BTI Brand Elite 2016 Report


The BTI Brand Elite 2016 report names Orrick among the four most tech-savvy US law firms. This is the second consecutive year that clients have recognized Orrick among “the best of the best” at using technology to enhance client service. The report is based on interviews with more than 600 corporate counsel and other legal decision makers at Fortune 1000 companies and large organizations.
In an article published in Law360 to announce the rankings, Orrick partner Greg Heibel, a member of the firm’s Technology Companies Group and its Technology Committee, identified data analytics as a key area of focus.
“Law firms forever have been the sources of and repositories of in​formation, and law firms traditionally have kind of ignored that information — you learn it once and then forget it,” Greg noted, adding, “Data analytics is really the way forward for law firms.”
Clients also ranked Orrick among the 30 top US-origin law firms for client service for the second consecutive year in the BTI Client Services A-Team 2016 report, released in December.