4 minute read
The Client: A multinational technology company focused on internet-related services and products.
The Business Question: What regulatory compliance requirements and litigation risks should a company consider when weighing opportunities in new markets?
Recognizing that e-commerce businesses involve an array of intertwined legal issues, we analyzed more than two dozen pertinent areas of law, including those dealing with advertising and marketing, consumer protection, cybersecurity, intellectual property, commercial terms and privacy.
Our team synthesized distinct legal perspectives into a cohesive overview of the regulatory and compliance environment. We also provided operational guidance for implementing compliance safeguards, taking into consideration legal and business risks, enforcement trends and anticipated future evolution of relevant U.S. laws.
We helped our client consider trends in and compliance with laws in areas such as:
We also discussed relevant trademark, labeling and product liability laws.
Our client received a seamless, multidisciplinary perspective on a range of topics from a single firm. Rather than asking one firm for cybersecurity and another about data scraping or email marketing, the client enjoyed a one-stop solution for answers to questions bearing on e-commerce.
Our overview of compliance requirements and litigation risks helped support the client’s development and execution of a global strategy to diversify its business and expand into new markets. Understanding the level of effort needed to address requirements and mitigate risk helped the client refine and execute its plans to offer e-commerce in the United States using a blend of its own sites and an established third-party platform.