Website Cookies and Privacy—GDPR, CCPA, and Evolving Standards for Online Consent

Bloomberg Law
4 minute read | November.14.2019

Virtually all companies with high-traffic websites use cookies to track visitors' online experience, but global best practices in disclosing the use of cookies—and obtaining visitors' consent to their use—have proven elusive despite intense scrutiny from privacy advocates.

With requirements varying by jurisdiction and geographic reach, companies and industries now find themselves in the position of finding ways to satisfy standards established by the EU's General Data Protection Regulation, the EU's ePrivacy Directive, and most recently, the California Consumer Privacy Act. But a recent court decision in Europe provides some guidance on what constitutes visitor consent.