American Health Law Association's (AHLA) Annual Meeting 2023: Got Pixels? Regulatory and Legal Implications of the Use of AdTech on Health Websites

Got Pixels? Regulatory and Legal Implications of the Use of AdTech on Health Websites
June 26, 2023 | 3:00-4:00pm PT and June 28, 2023 | 9:45- 10:45am PT

Thora Johnson will lead a "Got Pixels? Regulatory and Legal Implications of the Use of AdTech on Health Websites" panel at AHLA's Annual Meeting. This session will explore:

• Analytic Trackers 101 and Core Marketing Principles
• A look at the data that is transmitted, including by who and how
• State and federal regulators’ specific concerns, including post-Dobbs and privacy concerns, and guidance
• Class action litigation theories of liability
• Regulatory and class action defense
• Recommendations

Thora A. Johnson, Orrick Herrington & Sutcliffe, Baltimore, MD
Lynn Sessions, BakerHostetler, Houston, TX
Andrew Shaxted, Managing Director, Data Privacy, FTI Consulting, Boise, ID