6 minute read | November.01.2022
What is the Digital Markets Act (DMA)?
The EU’s Digital Markets Act seeks to ensure that EU digital markets are contestable and fair. The act imposes a set of obligations on designated “gatekeepers” (i.e., providers of core platform services (CPSs), including search engines, social networking services, web browsers, communications services, online advertising services and virtual assistants) that apply throughout the EU. The European Council adopted the DMA in July 2022. It enters into force in November 2022 and will apply six months later.
Why Does it Matter?
Areas of Focus for Businesses
The DMA is far-reaching and will affect gatekeepers as well as business users who rely on or use gatekeepers’ CPSs for their own services. In advance of the DMA coming into effect, business users should identify areas of their businesses that the DMA could impact and consider how to engage with large digital platforms to derive the advantages that the DMA could confer.