Peter Vogl is a partner in the Intellectual Property group focusing his work on trademark, copyright, and False advertising matters. He has more than 30 years of experience representing brand and rights owners and is one of the most well-known trademark lawyers in the country.

Peter's practice focuses on trademark, trade dress, false advertising, anticounterfeiting, copyright, cybersquatting, product disparagement and trade secret litigation before state and federal courts, inter partes proceedings before the Trademark Trial and Appeal Board, as well as challenges before the National Advertising Division (NAD) of the Better Business Bureau. His practice includes trademark counseling and portfolio management on behalf of multinational and domestic consumer products and services companies. In addition, Peter advises clients on trademark and copyright audits, securitizations, acquisitions and divestitures of intellectual property portfolios.

Peter has acted as trial counsel in cases before federal district courts in New York, New Jersey, California, Massachusetts, Michigan, Delaware, Texas, Minnesota, Indiana, Pennsylvania, Ohio, Florida, Virginia, Colorado, Maryland and the District of Columbia, as well as the U.S. Court of Appeals for the First, Second, Sixth and Federal Circuit.

Peter is a member of the New York Intellectual Property Law Association, the International Trademark Association where he serves on the Association's Anti-Counterfeiting Committee, the American Council on Germany, and the American Intellectual Property Law Association.

Prior to joining Orrick, Peter was the co-chair of the Trademark, Copyright and False Advertising Group at Jones Day, and was the co-Managing Partner at Pennie & Edmonds.

  • Peter's experience includes the following.

    • Currently representing C5 Medical Werks in a multi-national dispute seeking to preserve the client's right to use color as a functional feature for its orthopedic joint replacement products.
    • Successfully represented RBS Citizens at a preliminary injunction hearing and subsequent bench trial in a trademark infringement case.
    • Prosecuted and settled a declaratory judgment action on behalf of plaintiff Bombardier Aerospace Corporation for claims of unfair competition and trademark infringement arising from advertisements for corporate jet cards.
    • Represented NanoString Technologies in a case involving allegations of false advertising and unfair competition.
    • Represented defendants OAO Lukoil, a Russian conglomerate, and its various U.S. subsidiaries, including Getty Petroleum Marketing, Inc., in a case resulting in the dismissal of claims of trademark infringement and unfair competition brought by plaintiff.
    • Brought a trademark opposition for OAO Lukoil against four (4) multi-class trademark applications broadly covering goods and services offered at automotive service stations.
    • Represented defendants Alfa Bank and Alfa Capital Markets in a case involving trademark infringement and unfair competition claims.
    • Advised The Procter & Gamble Company in its acquisition of HDS Cosmetics Lab, Inc., the company that manufactures and markets Doctor’s Dermatologic Formula skin care, from North Castle Partners.
    • Advised Hachette Livre S.A., a subsidiary of Lagardère SCA, in its $537.5 million acquisition of Time Warner Book Group from Time Warner Inc.
    • Represented Current Media then owned by former Vice President Al Gore, in a trademark infringement case where plaintiff sought to enjoin the use of the mark “Current” by client media company.
    • Represented plaintiff Acushnet Company in a case involving counterfeiting, unfair competition and trade dress infringement claims under the Lanham Act.
    • Represented Acushnet Company as plaintiff in a case involving trademark infringement, false advertising (including an NAD challenge) and unfair competition claims under the Lanham Act.
    • Acted on behalf of plaintiff Acushnet Company in a case involving trademark infringement, trade dress infringement, counterfeiting and unfair competition claims under the Lanham Act.
    • Represented plaintiff Acushnet Company in a case involving alleged Lanham Act claims for trademark infringement, false designation of origin and unfair competition.
    • Represented Acushnet Company as defendants in a case involving unfair competition and false advertising claims (including challenges before the NAD).
    • Acted for plaintiff Acushnet Company in a case involving trademark infringement, dilution, unfair competition, false advertising and deceptive acts and practices claims under the Lanham Act.
    • Assisted Bacardi & Company Limited as the plaintiff in a case involving Lanham Act trademark infringement, false advertising claims and violations of FDA labeling requirements.
    • Represented BIC Corporation in a trademark infringement and unfair competition case involving private label razors.
    • Acted for plaintiff BIC Corporation in a trademark infringement case involving an ex parte seizure of counterfeit BIC lighters with the Beaumont, Texas-based U.S. Marshal Service.
    • Represented Breakdown Services, Ltd. as plaintiff in a case involving copyright infringement, misappropriation of trade secrets and Lanham Act unfair competition claims.
    • Acted for the declaratory judgment plaintiff The Pharmacy Fund in a case involving trade secret, breach of contract, unfair competition and conversion claims.
    • Prosecuted a case involving service mark infringement and unfair competition claims under the Lanham Act on behalf of plaintiff Central Moving & Storage.
    • Represented Cobra Golf as plaintiff in a case involving counterfeiting, unfair competition and trade dress infringement claims under the Lanham Act.

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