Orrick Advises Baidu on Sale of Aladdin Projector Business

May.17.2022

We advised Baidu, Inc. (Nasdaq: BIDU), the leading Chinese language Internet search provider and one of the largest AI and Internet companies in the world, on the sale of its Aladdin business to XGIMI.

popIn Aladdin is a smart projector sold by popIn Inc., a Japanese subsidiary of Baidu. XGIMI is a Chinese developer and manufacturer of multi-functional projectors which has worked with popIn on development of the Aladdin projector. XGIMI is listed on Shanghai Stock Exchange (688696).

The Orrick team advising Baidu was led by Xiang Wang, Hiroki Sugita and Shinsuke Yakura and included Martha Wang, Sakon Kuramoto, Anri Nakamoto, Nathaniel Reisenburg and Yali Hu.