Do your homework first before pitching to make sure your company is aligned with the investors’ objectives. Some investors only care about specific verticals (e.g., biotech or mobile apps, or the internet and digital media). Other investors have mandates about the stage and/or geographic location of a company.
A competitive landscape analysis should always be part of your presentation. Telling a VC that you have no competition likely says you don’t understand your market. Of course, you have competition, whether direct, indirect, or someone who provides a substitute solution. A proper analysis of your competitors will show an investor that you have thought critically about your potential customers and their needs.
Investors will absolutely want to know how their capital will be invested and your proposed burn rate. This information will allow an investor to test whether your fundraising plans are reasonable given your capital requirements. It will also allow an investor to understand when you may need the next round of financing.