Preparing for a financing round involves several important steps to ensure a smooth process and successful outcome. The management of the startup / the founders should ensure that they can present to the investors why the startup's business is providing a unique offer to the market, the vision for the startup's growth and execution, the team, market opportunities, competitive landscape and what differentiates the startup from other offers / competitors. In addition, it should be ensured that the business records (financial records, contract management, etc.) are complete, correct and up to date.
Bear in mind, when pitching to investors, preparation tops zeal. Investors have to review hundreds of ideas and pitches each year. With time being of the essence, it is important that the startup comes prepared and helps the investor to check his boxes.