3 Questions Consumer Brands Should Be Asking

Transcript

3 Questions Consumer Brands Should Be Asking

1. How do we stay ahead of AI regulation?

Shannon Yavorsky: What’s really helpful is that the laws are essentially thematic. They fall into a few different buckets: explainability, safety, transparency and labeling. Companies onboarding AI tools really need to think about building an AI compliance program built around core principles so that the systems and services that they build are flexible and will comply with the emerging legislative landscape.

2. How do we keep users safe on our platform?

Aravind Swaminathan: As lawmakers try to legislate and regulate our way to online safety, the key is to remembering that everyone wants to protect kids online. Organizations can simply by letting their mission, vision and values drive the way that they think about data collection and use, age-appropriate content and feature design.

3. How do we scale?

Josh Beser: The special sauce for high-growth brands is to address this fast-evolving regulatory landscape like a SaaS business, while at the same time working through trade, supply chain and marketing issues as a consumer goods company. Continuing to refine your business model and scope and sequence these issues that are all competing for your attention is critical to the success of your next financing round and ultimately, a successful exit.