As innovation pushes the limits of technology, those ideas challenge the boundaries of what is considered “personally identifiable information.” Sulina answers the question - how can we create tomorrow’s technology with yesterday’s privacy and consumer protection laws? Sulina works closely with innovators at all levels of a business – executives, engineers, marketing and product, HR and customer service teams – to gain a true understanding of their goals and the data they’re collecting, using and sharing. She places herself in her client’s shoes as well as in consumers’ mindset to devise creative privacy-by-design solutions, ensuring her client’s business and data innovation strategies withstand multi-national rules, government regulations, industry standards and consumer scrutiny.
With experience in both data privacy and consumer protection, Sulina utilizes a comprehensive approach to counsel clients on a myriad of issues affecting consumers and businesses. She routinely guides companies of all sizes through the existing patchwork of laws, self-regulatory standards and industry practice impacting data privacy and security. She advises clients subject to regulatory investigations and litigation involving a spectrum of federal and state laws, including:
California Online Privacy Protection Act (CalOPPA)
Children’s Online Privacy Protection Act (COPPA)
Family Educational Rights and Privacy Act (FERPA) and related state student data privacy laws
Fair Credit Reporting Act (FCRA)
Gramm-Leach-Bliley Act (GLBA)
Illinois’ Biometric Information Privacy Act (BIPA) and other biometric privacy laws
Section 5 of the Federal Trade Commission Act (FTC Act)
U.S. state privacy laws in California, Colorado, Connecticut, Utah, Virginia and other states
Sulina advises companies of all sizes on the development and deployment of cutting-edge technologies and services, including ad-tech, AI and machine learning, biometric tools, social media, robotics and IoT devices, marketing and promotions and more. Sulina began her legal career focusing on consumer protection. She continues to counsel clients on marketing and promotional issues, including interest-based ads; sweepstakes and promotions; automatic renewal and subscriptions; advertising substantiation; influencer programs and social media; SMS text messaging and telemarketing (including matters involving the Telemarketing Sales Rule (TSR), the Telephone Consumer Protection Act (TCPA)); and other state and federal consumer protection laws.
Sulina’s practice is industry-agnostic. She has represented clients ranging from start-ups to Fortune 500s, non-profits, academic institutions and city governments across a range of industries from fashion and ecommerce, financial services, retail, food and beverage and technology services. Prior to law school, Sulina worked in the highly interactive fields of journalism, entertainment and digital media. This well-rounded background helps her connect with clients on a personal level, and ensure her advice integrates legal solutions with business practicality.
Before joining Orrick, Sulina was a member of the Privacy & Data Security Group; Entertainment & Media Group; and IP, Information & Innovation Group at Reed Smith, LLP in New York and Washington, D.C.
Rick has first-chair jury trial, bench trial and arbitration experience and has prevailed as lead partner in lawsuits in state and federal courts. He also leads internal investigations, SEC and DOJ matters, M&A and corporate disputes arising under Delaware corporate law, and other matters creating corporate governance risk. Prior to becoming our Chief Practice Officer for Litigation and IP, Rick was an Orrick partner and was also the co-Managing Partner of the California offices of another top AmLaw firm.
Rick’s clients include public companies, private equity funds, portfolio companies, mutual funds, investment advisers, hedge funds, VC funds, private investment funds, board members, officers and other individuals across several industries. He has particular expertise in the technology, life sciences, private equity, and investment management areas.
Rick has been named for multiple years in the The Best Lawyers in America and in the Legal 500 for Litigation.
As Deputy Chair of our Corporate Business unit, Amanda uses her legal experience, business acumen, professional network and industry knowledge to resolve anticipated and unforeseen obstacles and developments. She advises at material stages of the corporate life cycle (formation, financings, and exits, including SPACs, direct listings and IPOs); and provides guidance and trusted governance advice on board, advisor, employment, separation, and other commercial matters. To further help companies thrive, Amanda keeps clients informed about recent developments in their space and helps connect entrepreneurs and investors with one another.
Amanda started her post-undergraduate professional career in West Africa as a Peace Corps Volunteer – a place where she got to deploy her French and Arabic language skills. Though the focus of her service was health education and community development, she also spent time in a village with Liberian refugees who were interested in implementing windmill technology. Her time in the Peace Corps remains a foundational experience for how she approaches her work today — as she continues to be inspired by the impact of technology and those who are tenacious in solving problems.
Now, Amanda works with companies and entrepreneurs in a number of industries including financial services, food and agriculture, mobility and energy infrastructure, clean tech, and health and professional services.
A portion of her work is also in representing certain investors and venture funds in their investments.
In addition to her practice, Amanda also dedicates time to advancing women in leadership in the U.S. and abroad. She has served as a cultural and professional resource for emerging women leaders from the Middle East, Central Asia and Africa through Tech Women, a U.S. State Department initiative dedicated to empowering women technology leaders in science, technology, engineering and mathematics (STEM), and has served on the Board of CodeChix, a non-profit corporation which recruits, retains and inspires women engineers.
True to her professional roots in Peace Corps service, Amanda remains actively committed to advancing global economic development. As a member of Orrick’s Impact Finance and Investment group, she supports investors and entrepreneurs who make social and environmental impacts alongside financial returns.
Prior to joining Orrick, Amanda was a corporate associate at the Menlo Park, California office of Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP.
Ramon has a wide range of experience in financings involving Native American tribes and tribal entities, including financings for new casino construction projects and casino expansions, and serving as lead counsel for some of the largest tribal financings on the West Coast.
Daniel represents high-growth technology companies throughout their lifecycles.
Daniel's practice focuses on general corporate counseling and venture capital financings. He represents innovative startups in a wide variety of industries, including e-commerce, software, and artificial intelligence. He also represents investors and venture capital firms in their investments in technology companies.
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