Kyle provides proactive counseling to guide clients through the potential risks and liabilities in connection with data security and privacy, including federal and state laws such as the California Consumer Privacy Act (CCPA) and the EU General Data Protection Regulation (GDPR).
She works with clients to develop internal privacy and security compliance programs, including assisting with privacy audits and data mapping, valuating privacy and security risks in corporate transactions, drafting and negotiating data-related vendor and arrangement contracts, meeting with teams to assist with privacy by design, developing internal and external privacy policies for employees, customers, and contractors, drafting and training on the implementation of consumer rights requests, and developing comprehensive security programs and policies. Many of her clients are international, and she regularly advises them on data governance and transfer issues in countries around the world, including assisting clients with navigating the EU General Data Protection Regulation (GDPR).
Kyle partners with her clients to provide practical business counsel, with an in-house and outside counsel perspective. She regularly counsels startups and tech companies through the funding life cycle, or in connection with the launch of innovative technology, products, or platforms. With a background in marketing, public relations and communications, she brings over a decade of business acumen and experience to her work.
With a robust consumer protection practice, Kyle regularly advises clients on print advertisements, product placement and media agreements, endorsements, credit card processing requirements, gift card governing regulations, loyalty programs, claim substantiation, and retail sales laws for brick-and-mortar and online channels. Kyle also assists clients in developing, implementing, and administering all aspects of promotions and customer-facing programs, including price comparisons, rewards programs, influencer programs, contests and sweepstakes, and text messaging campaigns. She also assists clients in developing disclosure and consent frameworks in compliance with privacy and consumer protection regulations.
Before joining Orrick, Kyle was an in-house attorney at a Forbes 100 Largest Private Companies, and has experience in the retail industry working in, among other things, data protection, incident response, unfair and deceptive trade practices, retail laws, and consumer protection matters.