As technology companies find themselves pushing back IPO
timelines and staying private for longer periods of time, they
continue to aggressively compete for talent, often against public
companies like Google and Facebook. Given the new dynamic in
the marketplace, enhancing the effectiveness and competitiveness of
equity programs is one area that can help private companies attract
and retain talent.
One approach that captured headlines recently was Pinterest's
announcement to offer employees an extended period of time to
exercise stock options after employment ends. In a typical private
company stock option, employees are given 3 months after employment
ends to exercise vested stock options. Under the new extended
option approach, employees will be given a longer period of time
(e.g., 7 years) after employment ends to exercise vested stock
options.
Why Do This?
- Employee Morale – Private company employees often
feel pressure knowing that they may be put in the difficult
position of having to exercise vested stock options within a very
short period of time if their employment ends, causing them to
have to pay a large amount of money out-of-pocket to cover the
exercise price and taxes that arise in connection with the
exercise. The lower the exercise price and the smaller the
difference between the fair market value and the exercise price,
the less of a concern this is, but it is often still a concern and
it is a concern that increases for all option holders (even those
with low exercise prices) exponentially as the company performs
well, causing the fair market value of the shares to
increase. Removing this pressure is a strong signal to
employees that the company cares about their contributions and
wants them to realize the value of the equity that vests during
their time with the company.
- Recruiting – As potential new hires compare
offers, the offer of a private company stock option without
strings on the back end can be a powerful factor in favor of the
company offering it. This can be particularly helpful where
a competing offer of equity is made by a public company which the
recruit knows can translate into value in the public markets more
quickly as the equity award vests (assuming the equity has
value).
- Secondary Sales – In the past few years, we have
seen many companies consider and offer to employees the
opportunity to sell shares while the company is still
private. There are a number of reasons for offering this
benefit, some of which will continue to make these programs
attractive for private companies, including companies who offer
stock options with extended post-termination exercise
periods. For others, the promise of a stock option with an
extended post-termination exercise period will alleviate the
pressure to offer employees the opportunity to sell their
shares.
- Option Lending Arrangements – Similar to secondary sale
transactions, we expect that stock options with extended
post-termination exercise periods will reduce the number of
private company employees that seek to borrow money to
exercise options (note that, in some cases, employees are engaging
in these option lending transactions with the consent of the
company, whereas, in other cases, employees are doing this without
company consent, whether it is technically required, or
not).
What are the Downsides?
- Retention – Some private companies believe
that a short, 3 month post-termination exercise period is an
important retention tool as it can make it very hard for an
employee to leave the company if they don't have the resources to
pay the exercise price and/or taxes that would arise upon exercise
of their vested options. There is certainly some truth to
this. On the other hand, employees who feel compelled to
stay only for their already-vested equity may not be the most
motivated, best-performing employees and companies should
consider whether there are other, maybe better, ways to create
retention incentives for employees.
- Dilution – A longer post-termination exercise
period inevitably means more shares will remain subject to options
for a longer period of time, which can reduce the pool of shares
available for grant to new hires and other employees. Note,
however, that this is not dissimilar to what happens when private
companies grant restricted stock units to employees and this
doesn't seem to be a major impediment to most companies.
- Accounting – The accounting expense recognized for
these stock options will be higher than a traditional stock option
with a 3 month post-termination exercise period.
Any Other Considerations?
- Outstanding Stock Options – If
private companies offer employees the opportunity to amend
stock options to provide for an extended post-termination exercise
period, the amendment will in most cases cause any incentive stock
options to convert to non-statutory stock options immediately upon
the effectiveness of the amendment. Also,
private companies should work closely with their legal, tax
and accounting advisors to ensure there are no surprises in the
amendment process as there are some important issues to
address.
- New Stock Options/Tax Consequences – New stock
options with extended post-termination exercise periods can
qualify as incentive stock options at grant but will automatically
convert to non-statutory stock options 3 months after employment
ends.
- Who Should be Included - Private companies should
consider whether it makes sense to offer extended post-termination
exercise periods on a broad basis, or on a case by case basis, and
whether it should be offered for outstanding stock options or just
new stock options. Note that a case by case basis approach
minimizes the downside issues but also minimizes the benefits
related to these arrangements.
Please contact
Christine McCarthy, Stephen
Venuto, or any of the Orrick attorneys you typically
work with if you have questions about these types of
arrangements. We have implemented these programs for a number
of companies, including Quora and Pinterest, and are well-versed in
the nuances that should be considered. |