Public Strategies and Crisis

When your company is faced with a legal crisis covered by the media, it is crucial that you act quickly to establish your credibility and preserve your brand, reputation and business relationships.

Orrick's Public Strategies and Crisis Practice includes lawyers and consultants with experience managing legal crises at the highest levels of government, corporate leadership and journalism. Because our group includes both lawyers and public relations experts, we can help you balance the often-competing concerns raised by litigation and unwanted public attention. Our clients benefit from an independent and knowledgeable voice that helps them weigh the legal, public relations and public policy risks and ramifications that these crises pose.

Our approach is multidisciplinary, proactive and transparent, supported by all the resources of an international law firm. We want our clients to realize the vital importance of viewing any legal crises from a range of disciplines, including accounting, litigation, public relations and public policy. We advocate confronting negative attention proactively. To that end, we seek to empower our clients in two critical areas: crisis prevention and crisis management.

Crisis Prevention

We help clients prevent crises from developing in the first place by performing internal diagnostic reviews that identify issues which may expose our clients to negative attention. Once we identify these issues, we work with clients to recommend changes in corporate policies; helping clients identify, organize and structure corporate information on important issues; and helping them address public policy issues at international, federal, state and local levels.

Crisis Management

When our clients face developing crises, we help them respond immediately. Orrick's Public Strategies and Crisis Practice lawyers excel in dealing with the media, investors, regulators, legislators and other constituencies that may have focused unwanted attention on your corporate policies and practices. We can help you with everything from managing litigation; to working with regulators, legislators and federal and state executives; to working with reporters and managing public relations and grass roots campaigns.