Seminar Materials: Crisis Prevention and Crisis Management

This six-part teleconference series led by Public Strategies and Crisis partners Josh Galper and Adam Goldberg is suited for any company, fund, business enterprise or governmental entity that could potentially face a crisis, which we define as any event that could adversely affect a company's business, reputation, brand or relationship with its employees, consumers, investors or public officials.



Listening Instructions

Each audio segment is presented in two formats: Flash 7 Player for immediate listening, and MP3 files for download to your computer or portable listening device. To download, right-click (Windows) or control + click (Mac) the segment titles.

Video

June 3, 2009: Attorney-Client Privilege and Public Relations

Audio:

Flash Player

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MP3 File
Attorney-Client Privilege and Public Relations
[31 min]

Materials:

This seminar examines the extent to which the attorney-client privilege applies when companies retain public relations advisors as high-profile litigation or other legal crises emerge, and how such knowledge can be used both offensively and defensively in litigation.


Video

June 17, 2009: Crisis Prevention Audits and Crisis Management Plans

Audio:

Flash Player

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MP3 File
Crisis Prevention Audits and Crisis Management Plans
[35 min]

Materials:

This seminar explains one of the most helpful crisis prevention tools: a periodic self-assessment known as the "Issue Appraisal." Josh and Adam will explain what these self-assessments are, the best ways to conduct them, and the optimal follow-up from them.


Video

July 15, 2009: Legal Crisis Management Basics: Changing the Facts on the Ground

Audio:

Flash Player

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MP3 File

Legal Crisis Management Basics: Changing the Facts on the Ground
31 min]

Video:

Broadband (500k)
[31 min | Windows Media Player required]

Materials:

A critical task of every legal crisis manager is asking the following question: "If I were writing the story about my client for the Wall Street Journal, what facts would I want to include in that story to make my client look better?" Once you know the answer, you know what your client should do. This session examines how to put this principle into practice, emphasizing the need for clients to be inventive and active in creating facts that remedy any problems and buttress their reputations and credibility.


Video

September 16, 2009: Legal Crisis Management Basics: Rapid Response

Audio:

Flash Player

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MP3 File
Legal Crisis Management Basics: Rapid Response
[42 min]

Video:

Broadband (500k)
[42 min | Windows Media Player required]

Materials:

Made well-known by political campaigns, this session explores the basics of rapid response.


Video

September 30, 2009: Legal Crisis Management Basics: Developing the Message

Audio:

Flash Player

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Legal Crisis Management Basics: Developing the Message
[35 min]

Video:

Broadband (500k)
[35 min | Windows Media Player required]

Materials:

This session examines the general theories and specific techniques of message development.


Video

October 14, 2009: Legal Crisis Management: Case Studies

Audio:

Flash Player

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Legal Crisis Management: Case Studies
[45 min]

Video:

Broadband (500k)
[45 min | Windows Media Player required]

Materials:

In this final session, Josh and Adam review public examples of high-profile crises and measure them against the principles we discussed in earlier sessions.

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