Beth M. Goldman

Beth M. Goldman, a partner in Orrick's San Francisco office, is a member of the Intellectual Property Group. Her practice focuses on trademark and copyright law, licensing, Internet law and advertising clearance. She has been assisting clients in the selection and creation of brands, as well as their protection, for more than 20 years. Her experience includes worldwide prosecution and policing of trademarks, dispute resolution, UDRP proceedings and litigation before the Trademark Trial and Appeal Board. Her clients cover a variety of industries, including biotechnology, clothing, consumer products, credit card services, food and beverages, medical equipment, mutual fund investment and advisory services, pharmaceuticals, software and telecommunications. Among the high-profile matters Ms. Goldman handles is the VERA WANG® trademark.

She has spoken on trade dress for the Practising Law Institute on intellectual property and on domain name and other issues for the International Trademark Association. She has served on various INTA committees.

Admitted in

• California

Court Admissions

• Northern District of California

Memberships

• American Bar Association
• Intellectual Property Section, State Bar of California
• Bar Association of San Francisco
• Non-Traditional Marks Committee, International Trademark Association

Multimedia

Publications

• Co-author, "Insurance Coverage for Trademark Matters," Chapter 33, McCarthy on Trademarks and Unfair Competition, Fourth Edition.

Speeches & Programs

• "Breaking Up Is Hard To Do - The Ethics of Trademark Client Disengagement," AIPLA 2009 Spring Meeting (May).
• "Intellectual Property for Business Lawyers," CEB presentation, 2009 (May).
• "Proper Trademark Use," Host of INTA Roundtable, 2009 (February).
• “Internet Domain Names: A Trademark Practitioner's Point of View,” Host of INTA Roundtable, 2008 (April).
• “Trademark Dilution Act,” Host of INTA Roundtable, 2007 (April).
• "Developments in Fraud Upon the U.S. Patent and Trademark Office," Host of INTA Roundtable, 2006 (April).
• “Legal Issues Related to Advertising,” Annual presentation to AAAA Northern California Institute of Advanced Advertising Studies, 1999 through 2006.
• “Trademark Enforcement and Pre-Litigation Strategies,” Host of INTA Roundtable, 2004 (October).
• “Protection of Famous Marks in North America,” Moderator for INTA Annual Meeting Table Topic, 2003 (May).
• "Business Law Recent Developments,” CEB presentation, 2003 (March).
• “A Comparison of CTM and Madrid Protocol TM Applications,” Host of INTA Roundtable, 2004 (January).
• “Complexities of Multi-Jurisdictional Protection,” INTA Basics of U.S. Trademark Law Forum, 2003 (February).
• “International Trademark Prosecution: Considerations and Tactics for U.S. Filers,” Host of INTA Roundtable, 2002 (September).
• “Trade Dress,” Continuing Education of the Bar presentation, 2002 (May).
• “Trade Dress,” SFIPLA presentation 2002 (April).
• “Trade Dress,” Practicing Law Institute presentation, 2001 (November).
• “Unconventional Trademarks,” Host of INTA Roundtable, 2000 (October).